In 1980 the National Main Street Center was established by the National Trust for Historic Preservation. With a goal of assisting nationwide downtown revitalization efforts and advocating for the restoration of a downtown’s historic character while pursuing traditional development strategies, there are currently 2,000 Main Street Programs. Of which, approximately 36 are in Wisconsin. Development strategies focus on marketing, business recruitment and retention, real estate development, market analysis, and public improvements.

In Wisconsin Main Street Programs report to the Wisconsin Economic Development Corporation (WEDC). The City of Waupaca is proud to announce that we will be launching the newest Main Street Program in the state. This will create a concerted effort, from a new and small business friendly platform, to further develop the core of our community.

Main Street Programs throughout the state are built on a four point approach, intending to provide a solid foundation for long term success. The four elements are design, organization, economic restructuring, and promotion. Design focuses on the aesthetics of the area: creating a clean and attractive environment with historic preservation. Organization comprises budgeting, fundraising, and volunteer efforts. Economic restructuring is the effort to maintain existing businesses and to attract new businesses that will complement the area. Lastly, promotion generates traffic to the area through different events and creating a positive image for the area and the Main Street Program.

More information

Please visit the national and Wisconsin sites.



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