The District

Central Wisconsin is home to pristine farmlands, a collection of communities, scenic rivers and lakes, and a history deeply rooted in its nature. Shortly after Wisconsin became a state in 1848 settlers from other parts of the state, as well as the Midwest, and East Coast settled in what is now Waupaca. Since that time, Main Street and its surrounding, immediate blocks have been the economic and cultural engine for the surrounding communities. Downtown Waupaca is home to a number of locally owned shops, restaurants, services, and entertainment options.

Within a 10 minute walk in downtown Waupaca visitors will come across riverfront access, clothing boutiques, professional services, art and movie centers,  a variety of events; from weekly farmer’s markets to annual events like Arts on the Square, Fall-O-Rama, and Classic Christmas, historic properties dating back to 1854, and more.


It is our mission to promote the downtown Waupaca district as a progressive culturally important area that still honors its history and importance in central Wisconsin.

Who we are

Current efforts to maintain and revitalize downtown Waupaca are not possible without efforts from business owners, patrons, volunteers, local and regional government partners, and event planners. Presently, efforts are overseen by the Community and Economic Development Department in the City of Waupaca and specifically, the Downtown Visioning Committee. This committee is made up of City officials, regional government partners, and local business owners; all of whom have a vested interest in the downtown community. Please contact Brennan Kane, Director at 715.942.9904 for any further information.